Tallin Music Week returns to the Estonian capital, bringing together musicians and music industry professionals of the Nordic-Baltic region and across Europe, with a track record for helping emerging acts break into the international scene.
HEMI team has a busy program in the festival, as its member will show presence in TMW with with 3 workshops and 1 panel!
HEMI Pitch Perfect: Presenting your ideas clearly and convincingly
Saturday, 13.05. |10:30–12:00
Altair — Nordic Hotel Forum
You know and love what you do but what about everyone else? Potential partners, investors, and clients might all be missing out on your great idea just because they don’t quite understand what it actually is that you do. Pitching often seems daunting – presenting your idea to an audience and convincing them that it is worth its weight in gold. And doing that in 30 to 120 seconds? Forget about it!
Rannar Park will give a short overview of the anatomy of a pitch, talking about how to captivate your audience and leave them wanting more. The workshop is intended to be very practical, no lectures here! Everyone is encouraged to hop up on stage and put their pitching skills to the test. Whether you are getting ready for a first date or raising your first round of funding, pitching is an incredibly useful skill to have!
HEMI Business development keynote by Marcelo Garibotto
Saturday, 13.05. |13:45–14:30
Altair — Nordic Hotel Forum
Cutting through the noise – A simple guide to attracting an investor.
To equip attendees with the tools and knowledge they need to succeed in the music industry. Through discussions on innovation vs. imitation, case studies, SWOT analysis, branding, business entity, planning and strategy, budgeting, marketing, decision-making, communication, and investor relations, we aim to help attendees create compelling offers, define their audience segments and personas, emphasise their differentiation, and simplify their messaging.
We will also explore the importance of staying focused, looking forward, and constantly reviewing progress towards goals to achieve success in the journey ahead.
Speaker:
Marcelo Garibotto, Director & Founder of VIA Music Group
HEMI Business development workshop by Yannis Iliopoulos
Saturday, 13.05. |14:30–15:45
Altair — Nordic Hotel Forum
Business Model Design – We’ll explore how to make your idea more valuable and how to make money from it
To equip attendees with the tools and knowledge they need to succeed in the music industry. Through discussions on innovation vs. imitation, case studies, SWOT analysis, branding, business entity, planning and strategy, budgeting, marketing, decision-making, communication, and investor relations, we aim to help attendees create compelling offers, define their audience segments and personas, emphasise their differentiation, and simplify their messaging.
We will also explore the importance of staying focused, looking forward, and constantly reviewing progress towards goals to achieve success in the journey ahead.
Speaker:
Yannis Iliopoulos, Senior Programmes Manager at ICMP, founder of The Sound of Everything
HEMI Guide to Central & Eastern European Music Markets
Saturday, 13.05. |15:45–16:45
Arcturus — Nordic Hotel Forum
The Central and Eastern European music scene has a lot of underestimated potential and diversity. The CSEE is becoming an increasingly important market for the music industry, with rapid economic growth and hunger for new talent. With affordable prices for almost everything, a small to medium sized band can easily do 10 – 15 shows in the region with a much better turnover than in Western Europe. We will dive into the possibilities for entering the Hungarian, Serbian and North Macedonian music markets. Get to know these markets in a panel presented by The Hub for the Exchange of Music Innovation (HEMI) and meet the region’s key people followed by a HEMI networking reception with drinks in the conference center lobby.
HEMI is a European initiative aiming to support artists and music professionals from the CSEE region. Co-funded by the Creative Europe programme of the European Union, HEMI’s vision is to trademark the region’s music creativity.
Curated by Music Estonia in collaboration with The Hub for the Exchange of Music Innovation (HEMI)
Speakers:
Zorica Tepić, Music Industry Advisor at Serbia Creates
Zsolt Jeges, President of HAIL Hungarian Association of Independent Labels
Login Kochishki, Goalkeeper at Password Productions, Founder of PIN conference and Taksirat Festival (MK)
Moderator:
Marili Randla, Project Manager at Music Estonia
