MMB 2021 is on the way!

The 6th edition of Mastering The Music Business conference and showcase festival, the biggest international professional event organised in Romania for the music industry, will go on in 2021. In a hybrid format, on and offline, #MMB6 will take place between August 31 and September 2, 2021, at Hotel Caro and Club Expirat. For 3 days, Bucharest will become the focal point of the European music business, the place where musicians and music business professionals from around the world will share ideas, information, good practices and discuss about the future.

Anca Lupeș, MMB founder, stated that even if 2020 was an extremely difficult year and everything was set to make us give up (our spring event was cancelled one week before starting), we didn’t. After the online edition we put up in July, we realised how important it is to go on, to believe in our passion and most of all we saw how important it is for the musicians community, for the producers, promoters and the whole industry to have a place to gather and discuss what is to be done and how can we help each other. It helped us recharge our batteries so that in 2021 we will have a hybrid edition – part online and part offline, to be sure we will be able to comply with any regulations will be in place by that time and in the same time to continue to fulfill our purpose of supporting the local industry to thrive.”

Mastering the Music Business 2021 will gather many local and international speakers from the music industry and connected domains, to present new ideas and technologies, and share success stories. Among the first confirmed names are: Dylan Berry (SUA), program manager @SoundCloud Radio but also a renowned music producer who wrote music for TV channels such as History and National Geographic and TV shows such as American Idol and So You Think You Can Dance, Anurag Tagat (IND), journalist @Rolling Stone India, Sarah-Jane Nicholson (ZA), Talent Manager with SJN Agency well known for her success in connecting artists from Africa with the global industry, Thea Lillepalu (EE), a music producer manager (many of them Grammy award winners) and NOËP – one of the most successful artists in Estonia, the Romanian artist Adrian Despot and Edy Chereji (RO), one of the creators of UNTOLD and Neversea festivals.

În 2021, Mastering The Music Business will organise again MMB Showcase Festival, which will take place in Club Expirat with local and international bands presenting themselves to create new business opportunities but also to expand their international fan base.

All details on

About MMB

Mastering the Music Business is the first and the biggest professional international event for the music industry organised in Romania. The conference is aimed at all artists, managers, bookers, promoters, labels and any other music business professionals. During the first five editions, more than 3000 speakers from Romania, Europe and the USA have participated.

At MMB Showcase Festival, international and Romanian bands are performing in front of the music business professionals gathered at the conference, but also in front of the Romanian public, eager to discover the music of tomorrow.

The MMB conference was founded in 2016 and is organised by RAW Music (Romanian Artists Worldwide Association).

The HEMI Music Awards 2021 have reached the finish line!

The international Jury of 27 members including Industry experts, festival organisers, promoters, export offices, venue managers and music journalists from the 9 countries participating in the Awards: Czech Republic, Estonia, Greece, Hungary, North Macedonia, Poland, Romania, Serbia and Slovenia has left the courtroom!

After 6 fruitful months of collaboration, meetings and networking sessions, 6 enlightening workshops, 9 amazing showcase events and 49 successful mentoring sessions, the time for the big announcement has come.

A total prize value of € 6,000 per winner will cover the costs for content creation, promo campaigns, participation to selected music conferences, and all expenses for touring to international festivals and showcase events!

Let’ s take a minute to appreciate all the artists and managers, for their commitment, punctuality, and collaborative spirit. We couldn’t have pulled this off without you!


Hats off tο:



Deaf Radio (GR)


Deaf Radio is a desert/alternative rock band formed in Athens, Greece, in 2015. Their debut album, “Alarm”, was released in 2017 to critical acclaim. As chief proponents of hard rock and grievous genre assault, the band has been hailed as one of the most exciting alt-rock bands to emerge from Greece in recent memory.



Find out more:



I Wear* Experiment (EE)

I Wear* Experiment is a punchy Nordic electropop trio leaning towards experimentation and cinematic soundscapes. The trio creates edgy big banger beats with a touch of Florence and The Machine like graceful vocals. The band has toured Europe & Asia playing club gigs and festivals like Monsoon Festival (Vietnam), Zandari Festa (Korea), Music Matters (Singapore), Positivus Festival (Latvia), Intsikurmu Festival (Estonia).



Find out more:




Koala Voice (SI)

Koala Voice are a Slovenian, indie rock, disco punk band formed in 2010. With their energetic stage performances, they have been, from the very beginning, attracting both younger and older audiences. In 2017 they opened the show for Pixies and happily checked that of their bucket list. The band appeared at several major music festivals such as: Pohoda, Inmusic, Exit, Liverpool Soundcity, Eurosonic and Ment.








Find out more:

The future looks brighter than the sun. Can’t wait to watch them take their next steps and spread their wings and fly over the HEMIsphere and beyond! Stay tuned for the sequel!


HEMI Music Awards (HMA) is a talent program for artists who are ready to develop an international career and who aim to reach new markets and audiences. HMA is organized by the Hub for the Exchange of Music Innovation (HEMI), a European initiative aiming to support artists and music business professionals from Czech Republic, Estonia, Greece, Hungary, North Macedonia, Poland, Romania, Serbia, and Slovenia.

HEMI is a project is co-funded by the Creative Europe Programme of the European Union.

HEMI Music Awards: Live Music Sessions | Sunday, May 23 | 19.00 (CET)

HMA Finalists participate in an international online event broadcasted live!

The HMAs (HEMI MUSIC AWARDS) are wrapping the second phase of the competition with “live” performances by the 9 finalists, at the HMA Live Sessions, on Sunday, May 23, which will determine the 3 winners!

During this online TV show, the contestants will be presenting a song of their choice, as well as answering questions allowing the judges and the audience to get to know them live!

For the past two months, the 9 finalists –Thom Artway (CZ), I Wear* Experiment (EE), Deaf Radio (GR), Woodstock Barbie (HU), Funk Shui (MK), Dogs in Kavala (RS), Izzy and the Black Trees (PL), Lucia (RO), Koala Voice! (SI) had access to workshops and mentoring sessions from 11 music industry experts, who have worked with companies and festivals such as Spotify, Songtrust, Google, !Κ7, Sziget, MENT Ljubljana, A38, Ship, Sony/ATV, etc.

The mentors imparted their valuable know-how and experiences through a total of 50 personalized sessions in topics such as publishing, content monetization, Merchandising, booking, PR & touring, as well as sync, and playlist issues. Meet all the mentors by clicking here

Now, it’s time to see the 9 finalists “live” on stage!

Don’t miss the HMA Live Sessions on Sunday, May 23 at 19:00 (CET) streaming live via HEMI’s Facebook page and youtube channel! Get the chance to watch artists from the Czech Republic, Estonia, Greece, Hungary, North Macedonia, Poland, Romania, Serbia, and Slovenia.

The 9 ΗΜΑ finalists were selected among the 27 participants of the first phase of the talent program by an international Jury of 27 members, all distinguished professionals of the music sector, including festival organizers, promoters, export-office managers, venue managers, and music journalists. Meet them all here!

HEMI Music Awards (HMA) is a talent program for artists who want their sound to reach new audiences and markets, and feel ready to build an international career. HMA is organized by HEMI (Hub for the Exchange of Music Innovation), a European initiative co-funded by the Creative Europe Programme of the European Union, aiming to offer support to artists and music industry professionals from the 9 participating countries: the Czech Republic, Estonia, Greece, Hungary, North Macedonia, Poland, Romania, Serbia, and Slovenia.


How can the music can make a comeback after pandemic? Main question for a music conference in Brno

 How can the music scene can make a comeback after pandemic? That’s the main question for RECONNECT: CEENTRAL PARTY – BACH CONFERENCE – IMMF CEE MEETING, a unique collaboration that brings clubs, managers, bands and other music professionals together. The event is going to happen on 15th – 17th September 2021 in Brno powered by SoundCzech and BACH (Brno Club Association) with a help of Music Managers Forum Czech Republic.

“It was an absolutely lucky match as both organizers wanted to debut an event to help be better connected. After few months of discussion, we got to our current mindset, in which it all seems more like a joint platform that connects us than two separate events” says SoundCzech Márton Náray. “We have been and expecting to face hard-shifts and many changes after COVID in which we believe the only way out is together. That is the motto of this collaboration.”

On the first day SoundCzech invites local and international professionals to share their view about the recovery of the music sector, boosting regional music scenes as well as talk about digital possibilities, new cultural entrepreneurships and label relations among others.

The second day of the conference will be powered by BACH and will focus on topics around the club scene, local and international networks and tourism relations.

The whole event starts with a highlighted zero day: The regional meeting of Music Managers Forum, co-organized by IMMF (International Music Managers Forum, Music Managers Forum Czech Republic).

The ReConnect conference is made possible with the support of the European networks Hub for The Exchange of Music Innovation (HEMI), a project co-funded by the Creative Europe Programme of the European Union.

Venues as members of BACH: ArtBar, Alterna, Fléda, Vegalité, Kafara, Melodka, Eleven, Ponava, Kabinet múz, Music Lab, Sono, Stará Pekárna



  1. – 17. 9. 2021

SONO, Fléda, Kabinet Múz, Metro – BRNO, CZ


Athens Music Week | Hybrid Edition | 22-26 June 2021

Athens Music Week 2021 returns in a hybrid format, with lots of music, innovative web events and a very special live stage!


From the 22nd to the 26th of June 2021, Athens Music Week (AMW) will be back at Technopolis Athens, to offer insights around all facets of the music industry, through selected talks, workshops, seminars, showcases, and a grand live event.

How can Greek musicians make a name for themselves in Greece and abroad? How large is the loyal following of the Greek Hip-hop scene, and what are the latest trends in Greek music? Does gender balance exist in the music industry? What do Spotify, Bandcamp and Clubhouse have in common? How can you build a music career via Tik Tok? What are Copyrights, what are Royalties, how do they work, and what does blockchain technology have to do with them? Is virtual reality the future for concerts? And how does this relate to Fortnite? What is cultural management, and which opportunities can propel Greek artists into the international charts from the comfort of their own couch? Do music and reality tv competitions actually help the artists who participate in them? And how does a professional chef feature into all of this?

This year’s Athens Music Week conference will be focusing on all these topics and more, spanning all facets of the music industry, from recording and live gigs, to copyrights and the future of the music industry, to the current music trends.

Like every year, the AMW Conference will be hosting experienced and acclaimed representatives of the local as well as the international music sector, while market experts and insiders will be sharing essential tips & tricks in workshops, seminars and webinars, specifically designed for artists, students, amateurs and professionals.

At the same time, AMW will be presenting a rich showcase program featuring unique and exciting music from the best up-and-coming artists representing various genres and countries, while offering Greek participants the chance to create their own original audio-visual material, which will be broadcast during the festival.

Finally, subject to health conditions at the time, AMW Main Stage, a grand multifaceted music event, will be coming live on the main stage of Technopolis Athens, always in compliance to public health regulations and protocols.

All ΑΜW events will be free for the public, as a symbolic gesture of support to the music sector which has been hit especially hard by the pandemic worldwide.

The full program of the AMW conference and showcase festival will be announced in May.


 For More Information:


 AMW is made possible with the support of the European networks Hub for The Exchange of Music Innovation (HEMI) and JUMP – European Music Market Acceleration, two projects co-funded by the Creative Europe Programme of the European Union.


Organized by Technopolis Athens and M.E.S.O Events

MMB event postponed. New dates announced

Our Romanian partner  announced new dates for Mastering the Music Business 2021 edition.

This is the official Press Release:

”Dear music business professionals, taking into account the current epidemiological situation in Romania, we’ve made the difficult decision to slightly postpone our conference and festival for the end of this summer, in the continued hope that we’ll be able to host in-person events as much as possible. The new dates are August 31 – September 2 2021.

May seemed like a decent window of opportunity for hosting in-person live events to some degree, with extensive health & safety measures. However, Romania seems to be slowly moving into the „third wave” of infections with SARS-COV-2, with the number of cases increasing daily. A few days ago Bucharest has re-entered the „red zone”.

This means increased restrictions: general curfew at 22:00h, clubs, bars and restaurants are closed indoors, only outdoor activity is permitted – but unfortunately this excludes events. While it is possible these restrictions be released until May, there’s really nothing certain – and we couldn’t keep organising and promoting our event with this level of uncertainty in the air. Plus, we are committed to providing a safe experience for everybody, and right now postponing MMB2021 again, as frustrating as it is, seems like the responsible thing to do.

But the silver lining is this: Vaccinations are on the rise. Country-wide we managed to vaccinate 2 million people already, and we’re proceeding at an accelerated pace with more than 50,000 vaccinations daily. Current forecasts suggest that around the end of summer we will have managed to vaccinate enough people that we should see a change in the policy for public gatherings.

We can’t be certain what shape this will take by then and what new regulations will be in place, but our strong feeling is that we stand a much better chance of really getting MMB2021 organised properly, as close as we can to our vision, in this new time frame.

The speakers announced so far confirmed their presence at MMB2021 for the new dates.

Thank you all for your support and understanding!

And stay tuned for new speakers` announcements!

The MMB Team”


HEMI Music Awards 2021 announces the 9 finalists!

Hub for the Exchange of Music Innovation (HEMI) is thrilled to announce the 9 finalists for the HEMI Music Awards (HMA) 2021!

Coming from 9 countries of Central & Southeastern Europe (Czech Republic, Estonia, Greece, Hungary, North Macedonia, Poland, Romania, Serbia, Slovenia), these 9 artists will now have access to mentoring and training activities targeted towards developing their skills and competencies in communication and revenue streams, with the aim to help propel their international career!

We are proud to introduce 9 exceptional European artists from a wide musical range such as the singer and busker Thom Artway from the Czech Republic who blends the modern sound with the classic songwriting, the punchy Nordic electro-pop trio from Estonia, I Wear* Experiment, the alt-rockers from Greece, Deaf Radio, with half a million streams already, Woodstock Barbie from Hungary who infuse vintage blues rock, scratchy stoner and silky soul, the eclectic funky pop collective, Funk Shui, from North Macedonia, the garage-rock trio and proud owners of one of the best Serbian albums of 2020, Dogs in Kavala, the Polish quartet, Izzy and the Black Trees with their atmospheric Americana blended with post-punk energy, Romania’s first Youtube sensation, Lucia, with her fragile vocals and last but not least the Slovenian addictive pop/rock/disco/punk mixture of Koala Voice!

Along with the training program, the 9 finalists will be performing and presenting a song of their choice during the HMA Live Music Session, an online event which will give the opportunity to both audiences and Jury members to discover them live on stage!

Moreover, all the artists will be presented during HEMI partner event, Mastering the Music Business, the international showcase conference of Romania, to finally enter the last phase of the awards in June, leading to the selection of the 3 winners of HEMI Music Awards 2021!

The 9 HMA finalists were selected from the pool of the 27 nominees of the 1st phase of HMA, by the 27 International Jury members, representing Festival & Showcase Conferences, Music Venues, Booking Agencies, Music Associations, Export Offices and Music Media. Meet them all here!


HEMI Music Awards (HMA) is a talent program for artists who are ready to develop an international career and who aim to reach new markets and audiences. HMA is organized by the Hub for the Exchange of Music Innovation (HEMI), a European initiative aiming to support artists and music business professionals from the Czech Republic, Estonia, Greece, Hungary, North Macedonia, Poland, Romania, Serbia, and Slovenia.


Road to international markets: Music PR in Germany Workshop by Sebastian Król

In this last workshop of HEMI Music Awards phase 1, the 27 nominees of CSEE had the chance to find out how the Music PR process works in Germany.  Sebastian Król, co-founder of Backseat music agency and Funklub platform gave to the nominees an overview featuring fields of media, insights of a campaign and tips on how to get in touch with Music PR agencies. 

Sebastian Król is 32 years old and lives in Hamburg. After graduating from the university of Lüneburg with a Bachelor of Arts degree, Król started working at the music agency popup-records. Six years later, in 2017, he founded the label and PR agency Backseat – together with his friend and partner Arne Thamer. Early 2021, he started Fanklub, a new platform for bands and fans which will launch in summer. Sebastian is also a musician himself, releasing music under the alias Karwendel, poetic indie folk in German language.

Backseat is a Hamburg-based music agency founded in 2017 by Sebastian Król and Arne Thamer. We develop individual PR campaigns for releases in the fields of indie, folk, pop and rock. We cover all media fields (radio / print / online / TV) in Germany, Austria and Switzerland. Currently we support the following bands: Ane Brun, Sticky Fingers, AVEC, Kristofer Åström, The Fratellis, Tiger Lou, John Paul White, Meadows, Hudson Taylor, Lauren Ruth Ward and many more.

In addition to PR activities, Backseat is also active as a label itself. Together with Soulfood & Believe Digital as distribution partner we can distribute our releases worldwide. ROBA Musikverlag supports us in publishing. So far the following bands have released their music on Backseat: Carnival Youth, BRTHR, The Bland, DI-RECT, Jonas Alaska, Of The Valley, Albert Luxus, Jo Goes Hunting, Penny Police, Phototaxis, I’m Not a Blonde, Native, Brett Newski, Echo Me, Grapell, Martin Baltser, Cub & Wolf, Big Fox, Native, SPARKLING, The Cool Quest & The Bad Tones.

Backseat is in charge of the music booking for the NORDEN Festival in Schleswig and the PR for the Rock For People Festival in the Czech Republic. Since 2020 Backseat cooperates with the Czech export office SoundCzech to connect the German and Czech music industry.

In 2021, Sebastian Król and Arne Thamer founded the Fanklub Music FKM GmbH, a new platform for bands and fans:

Fanklub is the new platform for bands and fans!
As a band, you can create your own Fanklub page in no time, free of charge and with no programming skills – as website and app. All basic information such as live dates and videos can be found by everyone free of charge. Fans can access exclusive content such as live streams, news, and raffles by joining your Fanklub, which starts at €1.99 per month. As an all-in-one solution, Fanklub combines the functions of a classic band website with the features of crowdfunding models. With Fanklub you will have a perfect fanbase management tool and will be able to generate a solid monthly income. Because 90% of the fan contributions are passed on to the band.

Music Tech Europe Academy – Open Call!

We are thrilled to announce our partnership with Music Tech Europe Academy, a new, hybrid and scalable training scheme co-funded by the Creative Europe program of the European Union and promoted by Music Innovation Hub (IT) in partnership with Media Deals (DE).

Music Tech Europe Academy is a 7 months program  addressed to 10 music-tech innovators/ entrepreneurs/startups/SMEs across Europe, who are ready to develop their innovative project/product/service within the music field. The 10 selected participants will have access to:

– 8 weeks of one2one online mentoring with top level expert of music, technology and innovation (see the list of mentors below)

– Exclusive Industry Meetups with experienced founders of music-tech companies and managers of successful enterprises in vertical sectors from a wide range of European countries, who will share their experience and exchange with the entrepreneurs involved in the program to evaluate potential synergies.

– 3 days of Hybrid Academy in Milan to complete the mentoring program, network and exchange with the other participants and mentors, meet industry experts and get feedback from investors. After the Academy in Milan, an online pitch session in front of investors will be granted to those participants who reached the readiness level over the course of the program.

– A vibrant community of digital innovators and music professionals, involving participants, mentors and experts, to foster constant and long-lasting exchange and support.

So, are you a music tech professional looking for top level mentoring, networking and investment opportunities?

Then don’t miss the chance to apply for Music Tech Europe Academy, a program addressed to 10 high potential and talented music-tech innovators/entrepreneurs/startups across Europe who offer scalable and sustainable technologic, business and artistic solutions for the music sector.
Apply to MTE Academy before March 15th: 


Introduction to music publishing by SongtrustⓇ/ HMA workshops

For their 3rd ΗΜΑ workshop, the 27 HEMI MUSIC AWARDS nominees had the chance to meet with Mandy Aubry, Director of Business Development for EMEA and APAC at Songtrust.

Mandy’s wonderful workshop was an introduction to Music Publishing, with useful and crucial information on topics such as When is the right time to sort out your music publishing, Linking the composition and recording, Why direct collection is best, Traditional publishing (& co-publishing) deals, Publishing administration deals or Modern music publishing administration deals.

About Mandy :

Mandy Aubry is the Director of Business Development for EMEA and APAC at Songtrust, the world’s largest technology solution for global music publishing royalty collection and administration. Aubry is based in the Netherlands and leads Songtrust’s expansion across EMEA and APAC. She has more than 20 years of experience in the music industry, previously working for music publishing administrator Fintage House, and the renowned hard rock and heavy metal record label, Roadrunner Records. Aubry also holds the Rightsholder position on the Executive Board of the Association for Electronic Music.

Mandy Aubry has a unique talent for demystifying the complexities surrounding music publishing, and is committed to its democratisation. Originally from London, Mandy lives with her family in the historical city of Leiden in the Dutch province of South Holland.

About Songtrust:
Songtrust is the world’s largest technology solution for global music publishing royalty collection and administration. It was founded to simplify music rights management and remove the complexity of the publishing landscape. Songtrust’s core mission is to help musicians, publishers, labels, and distributors easily track and collect global publishing royalties for their music catalogs.

Songtrust administers more than 2,000,000 songs and represents more than 300,000 songwriters, including those who have written songs recorded by Drake, Billie Eilish, and Kendrick Lamar. The company works with publishers and distributors such as CD Baby, Downtown Music Publishing, and Sub Pop Publishing.

Songtrust maintains the most extensive, accessible publishing network in the music industry by having direct relationships across more than 50 rights societies around the world covering more than 215 countries and territories. Songtrust® is a registered service mark of ST Music LLC, which is owned and operated by Downtown Music Holdings. Songtrust was named a Billboard Magazine Top Music Startup upon launch in 2011.

The company is headquartered in New York City. For more information, please visit: