Marcelo has extensive experience in the fields of Engineering, Manufacturing, Senior Management / Consultancy in a Mentoring capacity for industry giants such as ABB, INVENSYS, IDC and Joy Mining (plus several smaller to medium size companies), in addition he was instrumental in introducing new products / brands into new markets with his strategic marketing approach. He has extensive experience lead to him to branch out on his own starting EI (Entrepreneurial Innovations in 2003). In 2010 he started RockFellaz (now VIA Music Group) which was born from building up his live events, promoting and agency businesses but now solely focuses on Artist Management.