LiFO is one of the strongest media brands among all categories and one of the most influential news media in Greece, with a qualitative, influential and loyal community of readers.
Counting 15 years since the publication of the first issue, the print weekly LiFO once again won the first position in the readability of its category, according to the official measurements of Focus Bari (June – December 2019). It also ranks first, especially at a young audience, and is the print medium with the greatest reach (136,600, compared to 125,600 of its competitor).
On the Internet, remains from the first days of its operation a digital phenomenon that combines high quality originality with extremely high traffic. With the slogan “At the top, but with quality”, is one of the five largest Greek portals among all categories, offering valid and independent information, entertainment, views, culture and innovation.
In March, the critical month of the peak of the pandemic in Greece, was at the top of the information as an information pillar for the developments with Covid-19 at a national and European level, setting a traffic record with over 8.2 million unique visitors and 67 million pageviews (Google Analytics data).