Sebastian Król is 32 years old and lives in Hamburg. After graduating from the University of Lüneburg with a Bachelor of Arts degree, Król started working at the music agency popup-records. Six years later, in 2017, he founded the label and PR agency Backseat – together with his friend and partner Arne Thamer. Early 2021, he started Fanklub, a new platform for bands and fans which will launch in summer. Sebastian is also a musician himself, releasing music under the alias Karwendel, poetic indie-folk in the German language.
A Hamburg-based music agency founded in 2017 by Sebastian Król and Arne Thamer. We develop individual PR campaigns for releases in the fields of indie, folk, pop, and rock. We cover all media fields (radio/print / online / TV) in Germany, Austria, and Switzerland. Currently, we support the following bands: Ane Brun, Sticky Fingers, AVEC, Kristofer Åström, The Fratellis, Tiger Lou, John Paul White, Meadows, Hudson Taylor, Lauren Ruth Ward, and many more.
In addition to PR activities, Backseat is also active as a label itself. Together with Soulfood & Believe Digital as a distribution partner we can distribute our releases worldwide. ROBA Musikverlag supports us in publishing. So far the following bands have released their music on Backseat: Carnival Youth, BRTHR, The Bland, DI-RECT, Jonas Alaska, Of The Valley, Albert Luxus, Jo Goes Hunting, Penny Police, Phototaxis, I’m Not a Blonde, Native, Brett Newski, Echo Me, Grapell, Martin Baltser, Cub & Wolf, Big Fox, Native, SPARKLING, The Cool Quest & The Bad Tones.
Backseat is in charge of the music booking for the NORDEN Festival in Schleswig and the PR for the Rock For People Festival in the Czech Republic. Since 2020 Backseat cooperates with the Czech export office SoundCzech to connect the German and Czech music industry.