Władek Foltyński is a branding consultant, author, and musician. co-created educational programs for musicians and managers under the “Tak Brzmi Miasto” brand in Poland. For nearly a decade he worked for the largest companies on the Polish market in the advertising industry. He was fortunate to get to know the music business from the perspective of an actively performing musician and as well as a brand strategist and marketing consultant. Creator of the “Muzyk 2.0” blog, where he promotes the idea of a new music industry and supports the growth of self-managing musicians. Author of “Komunikacja Pozadzwiekowa” – the first book addressing the topic of communication-beyond-the notes and body language in music.