Been working on board of A38 Ship since 2017, managing the venue’s marketing team among concert promotional activities, brand affiliate / collaborative projects, improvement of digital marketing related brand presence like digitization of A38’s live concert archive and content monetization on strategic and operational levels.

As part of a highly affected business sector, A38’s core business functions have been going through a huge change that’ve obviously put new challenges on our marketing and social media planning as well. After half a year of the great new “boom” of online music streaming, drawing near to an unknown state of the whole music industry we’re open to sharing some recent insights and experiences as part of anyone’s potential marketing survival toolkit, zooming on digital presence, digital music content, YouTube optimization, and PPC.